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Sorting for Circularity India: Pre-Consumer Pilot Learnings


Fashion for Good

Priyanka Khanna, Head of Asia Expansion

Khushbu Maheshwari, Innovation Analyst


Reverse Resources

Nin Castle, Co-founder & Chief Programme Officer

Harshitha Venati, Programme Manager

Ranjit Sasi, Business Development Manager, India


We would like to take a moment to recognise the key role of our innovator Reverse Resources in the pre consumer pilot. Apart from their knowledge and expertise in all things textile waste, their hands-on approach and astute interventions were instrumental in the success of the pilot. We would also like to acknowledge the significant contributions made by all our pilot stakeholders – brands, manufacturers, recyclers and waste handlers in making this pilot a success and support in substantiating our learnings with their insights. Our hope is that this pre-consumer pilot and the report act as a blueprint for implementing efficient and digitally traceable textile waste supply chains and amplifying textile waste recycling in Asia.

The authors would also like to thank the following industry experts, who gave their time and contributed their expertise to this pilot: Lakshmi Poti and Karan Kumar (Laudes Foundation), Vincent Delalandre and Tejas Sampat (PVH Corp.), Drishti Masand and Avanish Dwivedi (adidas), Liz Lipton-McCombie, Anuja Ojha, Venkatraman Raman (Levi Strauss & Co.), Carmen Chan and Sirajudeen Ali (TESCO), Nicole Morarescu and Adarsh Immanuel (Primark), Abhishek Bansal and Snehit Kumar Rahul (Arvind Limited), Surya Valluri and Vivek Khare (Birla Cellulose), Rajender Sharma, Animesh Laha (Welspun India) and Anjali Krishnan (IDH). We also wish to thank Earl Singh, Lana Miller, Camilla Rama and Emily Cooper for their work on the design and editing assistance.



This report has been produced by a joint team from Fashion for Good and Reverse Resources. The authors take full responsibility for the contents and conclusions. The participation of the industry experts and affiliates who were consulted and acknowledged here, does not necessarily imply endorsement of the report’s contents or conclusions.

To quote this report, please use the following reference:

Fashion for Good and Reverse Resources Waste, Sorting for Circularity India: Pre Consumer Pilot Learnings, December 2022.

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