Fashion for Good is the global initiative that is here to make all fashion good. It’s a global platform for innovation, made possible through collaboration and community. With an open invitation to the entire apparel industry, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders united in their shared ambition.

At the core of Fashion for Good is our innovation platform. Based in the Amsterdam headquarters and recently expanding the programme to South Asia, the global Fashion for Good accelerator programme gives promising start-up innovators the expertise and access to funding they need in order to grow. Our scaling programme and our foundational projects support innovations that have passed the proof-of-concept phase, initiating pilot projects with partner organisations and guided by our dedicated team that offers bespoke support and access to expertise, customers and capital. Our Good Fashion Fund catalyses access to finance to shift at scale to more sustainable production methods.

Fashion for Good also acts as a convener for change, with the world’s first interactive museum dedicated to sustainable fashion and innovation. In our headquarters, Fashion for Good houses a Circular Apparel Community co-working space, creates open-source resources like its Good Fashion Guide that provides practical advice to implement cradle-to-cradleTM certified apparel as well as white papers and reports investigating industry practices and developments.

Fashion for Good’s programmes are supported by founding partner Laudes Foundation (formerly C&A Foundation), co-founder William McDonough and corporate partners adidas, C&A, CHANEL, BESTSELLER, Galeries Lafayette Group, Kering, Otto Group, PVH Corp., Stella McCartney, Target, Zalando and affiliate partners Archroma, Arvind, HSBC, Norrøna, vivobarefoot and Welspun.

Intellecap, supported by the DOEN Foundation, and with Aditya Birla Fashion and Retail Ltd. as an anchor partner, launched the Circular Apparel Innovation Factory (CAIF) in 2018, an industry-led platform with the vision to build a circular apparel and textile industry. Our mission is to build capabilities and the ecosystem needed for a transition towards the circular textile and apparel industry. And we leverage the Aavishkaar approach of creating impact at scale through providing access to capital, knowledge, and networks throughout an innovator’s journey.

We do this as:

• An innovation engine: We identify opportunities, discover and test new solutions, and broker high impact partnerships for brands and value chain stakeholders.

• Facilitators of action: We drive experimentation and action on the ground through pilots, prototypes,and the creation of test beds with a view to scale new solutions and innovation.

• Market builders: We remove growth barriers such as access to business support or capital and catalyse the creation of an enabling environment for scaling up circular innovations.

• Industry conveners: We accelerate the speed of innovation, create opportunities for collaboration, engage in policy dialogue and shape the conversation around circular apparel and textile.